Twenty years ago I founded IE, Australia's largest privately owned digital agency. I led development, the technical teams, and created some of the most cutting edge digital solutions that came out of Melbourne. In 2016 I packed up my vegemite and moved to New York City to work on new ventures. Today I take on select projects that require a developer with vast expertise in eCommerce.
I'm known for my "can't put it down" work ethic, easy going Aussie demeanor and expertise in integrated eCommerce solutions. In my spare time I fly my two year old around the room like superman and mess around with code and frameworks that are on the bleeding edge. It makes my wife nervous. The superman part.
I'm focused on deploying enterprise-grade headless eCommerce sites on Shopify Plus. Depending on the complexity of the build, I'd generally kick-off with the following stack: Next.js (TypeScript) development framework with a React & MUI front-end, and a hosting and deployment environment on Vercel, due to their excellent CI/CD & serverless function support. I'm also extremely experienced and love working with AWS and their related services - along with the other major cloud providers.
01
eCommerce x
Digital Solutions
My work centers around eCommerce experiences, both online and in-store. This hollistic understanding of omni-channel ensures efficiency, scalability and innovative touch points across the entire customer experience.
02
Performance x
Quality
I have the highest of standards when it comes to the craft and quality of my work. Having worked with several Fortune 500 companies, I execute with business goals in mind to ensure instant page loads, excellent SEO, and a beautiful customer experience.
03
Leadership x
Communication
Whether working with a startup or large corporation, I have a versitile leadership style. From "translating" complex business requirements into my own technical deliverables to overseeing teams that require architecture direction and code reviews.
